Built From the Ashes
Like most of the strong beautiful forests growing on Vancouver island, birthed from a nursery of old deceased trees of a previous life, Black Fin Extracts grew from the remains of something that once was. No one said running your own company would be easy, let alone a cannabis company in the new world of legalization, yet soon enough this crew of island born and raised misfits would realize just what it would take to build from the ground up.
With nothing left but each other, a combination of unusual skills and a sense of hope, the remaining team members sat in a kitchen (like most good parties) planning their next move. Knowing that the craft cannabis community was one they were willing to fight in the legal market, they began to ponder what they wanted their customers to think about when they came to them. What did they want their business to reflect. Of course being from BC was a major factor to reflect on. How can you have a cannabis company without highlighting what the west coast is known for — BC Bud. More specifically when thinking about the company, the team wanted people to think strong, resilient and elegant . And what better way to bring all that together than with the Orca.
“Killer whales (Orcas) are considered a particular symbol of power and strength, and catching sight of one is considered a momentous omen.“
Much like the orcas, the BFE team all grew up within 10kms of the ocean and call the south of Vancouver island home. They have a strength in each of them that, when brought together, lift and empower each other to overcome whatever obstacle they come across. They knew that what they could bring to the legal cannabis world would be something to be watched, a momentous omen.
These remaining misfits decided that this was the perfect way to describe their new company. That the power and renown symbol of the Orca was what they wanted to strive for in their company, and the resilience they have to persevere was parallel to how the team felt about going into a legal market as a craft grower. The Black Fin was exactly what they wanted to use to showcase who they were. Strong, reliant, beautiful, and born from the West Coast.